"What many people are missing is that you need to have something people want," says Noah Kagan, formerly a product manager at Facebook
http://online.wsj.com/articles/growth-hacking-helps-startups-boost-their-users-1401320789?tesla=y&mod=djemSB_h&mg=reno64-wsj&url=http://online.wsj.com/article/SB10001424052702303633604579589872338854520.html?mod=djemSB_h
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