getting-started-with-web-analytics-step-one-glean-macro-insights
1. how many visitors are coming to your website?
2. where are visitors coming from?
3. what do you want visitors to do on the website?
a. why does website exist?
b. what are your top 3 web strategies that you are working on?
i.e., paid, affiliates, update content, effective merchandising, etc.
c. what do you think should be happening on your website?
4. what are visitors actually doing?
a. top entry pages
b. top viewed pages
c. site overlay (click density)
notice we have not mentioned conversion rate and path analysis
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