http://www.avangate.com/interviews/avinash-kaushik_7.htm
1. where is your traffic coming from?
a. referring urls
b. search engine keywords
c. campaigns
2. don't obsess over your home page
instead, look at your top 50 entry (or landing) pages. which entry pages have bounce rates > 50%?
3. don't obsess over conversion.
no matter how hard you try, overall site conversion will be around 2%. focus more on enhancing visitor experience.
4. why do people visit your site? (conduct survey, 3 fundamental questions)
a. what is the purpose of your visit today?
b. were you able to complete your task today?
c. if you were not able to complete your task today, why not?
5. use a robust multivariate testing tool such as google's website optimizer (free with adwords) or offermatica (expensive)
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