how to increase site conversion rate? (courtesy of avinash)

1. segment, segment, segment
segment by referral source, landing page, search terms, etc.

2. look at average order size, visitors, bounce rates in conjunction with conversion rate

3. put context around conversion rate
i.e. lowering price would most likely increase conversion rate but is that a great thing if you make less revenue?

4. track abandonment of each page (or every important page)

5. what is your true audience?

Testing...

method 1: a/b testing
simple, easy but limited

method 2: multivariate testing
more variables but more complicated

offermatica: marketing focused
optimost: technical
sitespect: no javascript code
google website optimizer: free with adwords

method 3: experience testing