congratulations avinash!
1. get primitive basics out of the way
look at how these trends change...
visits
pageviews
pages/visit
bounce rate
avg time on site
% new visits
2. understand traffic sources
direct traffic
referring sites
search engines
other such as email
3. fix stuff/save money
bounce rate for top entry pages
bounce rate for search key words (not as helpful in my opinion)
google website optimizer for a/b or multivariate tests
4. site overlay
click density
segment clicks if possible (can g.a. do this?)
5. focus on outcomes ("to get rich is glorious" - deng xiaoping)
what is purpose of your website?
e-commerce?
revenue, conversion rate, transactions, aov, products sold
are you converting enough?
what is selling and what is not?
why?
how much of it?
segment traffic: paid vs organic, campaign vs direct, new vs returning, geographic locations, etc
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